This project was brought to us by the amazing team at The Peach & Pineapple Co. as Aloft is one of their high profile clients. Aloft is a hotel chain owned by Marriot and the Aloft Perth is a first of its kind in Australia. Opened in mid-2017 it has been a sizzling destination for the savvy traveller ever since.
Aloft Perth were looking for a short documentary on what it takes to build and start a hotel including staffing, interior design, training and management.
We worked with PR and creative agency The Peach & Pineapple Co. on this project and put together a team to follow the new staff of Aloft Perth every day in the lead up to the official launch party. The aim was to see what goes into creating a hotel in a documentary style. The resulting video was used as the showcase at the launch event and then made its way online for website and social media use.
Successful event launch
An energetic, informative, and entertaining video used online to showcases the hotel and staff.