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Bolly Active

About

Bolly Active is a unique blend of dance fitness, toning, breathing, mediation and yoga class all rolled into one. Created by certified fitness professionals and choreographers from Bombay (aka,Bollywood) with extensive experience in group fitness and Bollywood dancing, Bolly Active is the hottest fitness program in town.

 

Task

Bolly Active met with Birdhouse Media in Perth seeking a commercial video production to promote and advertise their amazing classes and capabilities.

 
 

Approach

The Birdhouse Media team in perth created a commercial video production highlighting the energy and vibrancy of the Bollywood community and ethos in a fitness environment. This included a studio shoot with a full dance group as well as a coastal location shoot and drone videography.

 
 
 

Result

A fun and engaging video that was used on television, cinema advertising and online which resulted in increased membership numbers and business growth.