Portfolio

Claremont Quarter Swim & Resort

About

Claremont Quarter is the home of fashion in Perth and their showcases each season are always highly anticipated. With labels like Camilla and MarcCarla ZampattiGeorg Jensen, and Sass & Bide, it’s no surprise that those who know fashion love CQ.

This project was to cover their runway show for the Summer Swim & Resort series launch.

 

Task

If you love fashion you’ll know that Claremont Quarter has a special place in Perth. It embraces the fashion scene and each event is geared towards making their high end labels more approachable.

Our job was to film the runway event and capture the energy and spirit of Claremont Quarter. It was primarily for use online.

 

Approach

We do a lot of event videos so we know exactly what we’re doing with them. Our camera operators roamed the runway and backstage to bring this event to those that couldn’t make it.

The edit is quick and energetic and the colours have been bumped up to give it that vibrant look.

 

Result

The result is some great online video content that Claremont Quarter used for marketing and branding. They want to stay at the top of the retail fashion pyramid and content like this is a great way to reinforce that position.

Online marketing has never been so important and video even more so. Great quality video reflects well on the brand and is a necessity in today’s marketplace.

See some more of our event marketing videos HERE