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Claremont Quarter Winter Fashion

About

Winter Fashion to warm your sense of style at Claremont Quarter. CQ is Perth’s premier destination for fashion and each season their style release is highly anticipated. With labels like Camilla and MarcCarla ZampattiGeorg Jensen, and Sass & Bide, it’s no surprise that those who know fashion love CQ.

 
 

Task

Each season Claremont Quarter releases their range of fashion must-haves. Winter was approaching so they asked Birdhouse to film the Autumn/Winter photo shoot on location in the rural outback.

The style was “Australiana”, with Akubra hats, RM Williams boots, and plenty of dusty sunsets in their winter fashion look. This video had to reflect the fashion focus of CQ as well as make their labels look gorgeous.

 

Approach

This was a location shoot. The crew traveled to a farm in Jarrahdale, complete with rundown shearing shed and neighbourhood kangaroos. We filmed from mid afternoon till after sunset to explore different looks.

We were essentially there to compliment the work of the photographer so we had to work around the stills shoot. In some of the shots you can see a hint of behind the scenes. We shot in 100 frames per second to allow us to use slow motion in the edit process.

 

Result

The result is a gorgeous piece of video content that reflects the level of sophistication that Claremont Quarter embodies. It’s rural, it’s very Australian, and it’s a great piece of marketing.

We have worked with CQ a lot over the years and have produced some of our favourite pieces for them. Take a look at the Summer fashion shoot we produced recently.