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Portfolio

Flow Motion Project

About

Flow Motion Project was founded by Shannon Fedden. Their mission is simple. To build an engaging community around the creation of utterly unique, and undeniably desirable, custom motorcycles. You might even ride away with the bike of your dreams.

Task

Flow Motion Project needed a hero video to share the purpose and vision of Shannon.

The goal outcome is to excite and inspire the audience into joining a community of purpose products and competitions. The video must work to visually engage the audience while explaining the story behind the project’s beginnings and where it’s going.

Approach

With this project we looked to visually represent Flow Motion Project’s core values. These are, journey, curiosity, daring and suspense. It was key to introduce Shannon to his audience and communicate the call to action: join the community to win a breathtakingly beautiful custom bike! We hit up a few different locations to give a sense of untamed possibility. Think, coastal driving shots, exposed carpark, workshop, neon lights, drone footage, macro close ups.  

Result

The result is a cinematic hero video that ignites the Flow Motion Brand. Shannon was pumped to see the final look on this. We enjoyed experimenting with this one and the final result paid off.

Check out more of our cinematic videos HERE.