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Foot Locker Garden City

About

Foot Locker is taking over Australia one store at a time! And we’re there to capture the action as each one opens up. Tis the season to catch some fresh kicks and limited edition releases so every time a new FL store opens up there’s a line of die hard sneaker freaks lined up ready to go.

We created this content package for the newest Foot Locker store opening in Garden City shopping centre in Booragoon.

Task

Just like we did for the Carousel store opening we had to create a whole collection of video content for use on social media. We’re talking Instagram posts (like this example here), IG stories, Facebook formatted video, and photographic still images. Yes we do photography too!

The Foot Locker style is very recognisable and all of our edits and graphics needed to match one another. But the good news is it’s super fun to film and edit in this very street-inspired style.

Approach

The edits we created for the project are fast and glitchy with a lot of dynamic camera movement and flow. We used gritty film grain textures and transitions to emphasise the street nature of the Foot Locker brand. Also, the turnaround time was extremely tight. We delivered all assets within 48 hours of filming so that FL could maximise the impact of the store launch.

Result

The end product is a collection of on-brand video content that captures the Foot Locker ethos and energy and showcases the new sneaker releases. They were also very keen to highlight their newly expanded women’s range which is now flying off the shelves.

Check out the other work we did for Foot Locker at their Carousel store opening HERE