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Graffiato

About

Graffiato is New Zealand’s original and biggest graffiti and street art festival, held in Taupo every year. The festival brings together artists from all over New Zealand as well as a few hand-picked internationals to paint walls all around the city.

 

Task

Birdhouse Director Hans is actually a street artist known as “Handbrake” and was the only international selected to be a part of Graffiato 2018 – so they invited him to come and experience the town in the lead up to the event. Not only did Hans and Birdhouse explore the fantastic street art on display but also got their adrenaline pumping with a whole bunch of action sports.

 

Approach

Taupo is an adrenalin-junkie’s dream so Hans split his time searching out the best wall murals and jumping off things. This was shot documentary-style and then edited with incredibly quick cuts to convey the sense of action and adventure that the town is known for.

 
 

Result

For the first time ever Graffiato had social media content like this, taking their promotion up a few levels. They built the buzz surrounding the festival and encouraged a huge number of people to spend the weekend in Taupo.