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Perth Arena: Styling Tips

About

Going to a show at the Perth Arena isn’t just a matter of turning up and finding your seat; you need to make it a total night out and in this video we give the girls some great styling tips for their next Arena experience.

 

Task

To introduce viewers to some great fashion retailers in the Perth Arena vicinity where they can sort out the perfect outfit for the next time they go see a show.

 

Approach

Fun, bright, and energetic was the brief so we had Gemma Walsh, the Editor of the West Australian Social Pages, and stylist Zara Bryson host the video with all of their humour and attitude. Quick cuts and bold, bright colours gives this content a fast and engaging feel while still being informative.

 
 

Result

A much better engagement online with Perth Arena’s female fans. This was clearly designed for females and the response via comments and shares was amazing!