Portfolio

Pop Up Shop Up: Outlets

About

Popupshopup are short term retail and commercial space specialists. They have two arms to their business; Outlets which are portal, powered, transportable and glowing buildings which can be used by one client at the beach one day and then by another in the city the next; and Spaces which is an online portal that allows individuals and businesses to access retail and commercial space through a short term lease from 1 day to 6 months. They also help manage all payments, legals and agreements which has given them the name of the ‘Airbnb of retail and commercial space’ in the media.

 
 

Task

Popupshopup launched a first of its kind portable outlet in the stunning Elizabeth Quay development in Perth. The innovative team at Popupshopup turned to Birdhouse Media to help cultivate a video to build awareness about their new business arm and to grow some excitement as a world first development.

 
 

Approach

After meeting up with one of their directors over a casual coffee we recommended a mix of video techniques including our 360 degree camera, HD video work and video editing including overlay explainer text to highlight just how unique and cool their invention was. After sharing a mix of our footage and getting an amazingly positive and exciting response we proceeded with the video production which was delivered within budget and ahead of time.

 
 
 

Result

The video received tremendous buy in which has led to a significant growth of website visits and enquiries from companies looking to buy their own Outlet.