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Pop Up Shop Up: Spaces

About

Popupshopup are short term retail and commercial space specialists. They have two arms to their business; Outlets which are portal, powered, transportable and glowing buildings which can be used by one client at the beach one day and then by another in the city the next; and Spaces which is an online portal that allows individuals and businesses to access retail and commercial space through a short term lease from 1 day to 6 months. They also help manage all payments, legals and agreements which has given them the name of the ‘Airbnb of retail and commercial space’ in the media.

 

Task

Popupshopup Spaces came to Birdhouse Media looking for help in putting a promotional video together of one of their new tenants in a recently leased out short term space.

They were wanting to capture how the space had been transformed as well as interview the tenant as to how they found the process and reaction of the public since launching.

The video was designed to assist with their viral social media campaign, media releases and to feature on their website for further social proofing to highlight how great their solution is!

 

Approach

We met with the team on site and briefed the tenants. The guys at Popupshopup had developed a good relationship with them within the short time they met them through the website and so they were more than willing to participate.

Our team used a range of video techniques and also led the interviews with the tenants.

After collating all the footage we devised a plan for how best to structure it into a short but effective video for Popupshopup.

 
 

Result

  • Hundreds of visits
  • Increase in website enquiries
  • Increased brand awareness
  • Contributed to growth of overall business
  • Over $1.5m in enquiry value in their first year