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Prince Lane: Chef Ryan Ebbs

About

Prince Lane is a buzzing, old-school bar serving pizza, burgers and all-day brekkie, plus trivia, live bands and DJs based on Murray Street in Perth.

 
 

Task

The team at The Peach & Pineapple Co. introduced Prince Lane to Birdhouse Media looking for a new way to promote their unique menu items outside of traditional advertising. The goal was to drive brand and product awareness primarily through social media as a platform.

 
 

Approach

Alongside PR and creative agency The Peach & Pinepple Co. we created a series of short, online focused videos that were hosted and presented by our director Hans in a funny and engaging way. The videos were produced and branded, ready to go for a viral social media response.

 
 
 

Result

Huge online response! The first video alone received over 250,000 views within 3 days and has since been watched, tagged and shared over 275,000 times! It was also featured by the likes of The Guide so Prince Lane benefited from even greater organic exposure through other providers and networks.