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RAC Arena: Arena “Hacks”

About

The Peach & Pineapple Co. introduced Birdhouse Media to the team at Perth Arena in 2017. Perth Arena is a neo-futuristic entertainment and sporting arena in the city centre of Perth, Western Australia, used mostly for basketball matches and live events.

 
 

Task

Perth Arena in partnership with Coca Cola were looking for branded content videos to use online to encourage people to attend Perth Arena live shows but also to explore the surrounding areas of Perth. Through The Peach & Pineapple Co. they got in touch with Birdhouse Media to encourage people to get more out of their Perth Arena experience.

 
 

Approach

We worked with PR and creative agency The Peach & Pineapple Co. on this concept while Birdhouse Media Director Hans was the host and presenter. These series of videos explore the topics of:

  • The top 5 best venues near the Arena
  • Top 5 Perth Arena “Hacks”
  • Staff Favourite Shows at the Arena
  • Tips for a show with the kids
  • Fashion Styling Ideas for a show
 
 

Result

The first video alone amassed half a million views in 3 days on Facebook and was shared and tagged thousands of times. The campaign was a massive success leading to greater numbers at the venue and in Perth city.