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RAC Arena Golden Ticket

About

Have you ever seen Charlie and the Chocolate Factory? Then you’ll want to get your hands on a Golden Ticket! The RAC Arena is giving away this amazing prize – a free pass to each one of their shows for an entire year.

And to promote this competition as far and wide as possible they asked us to create a short hosted video for social media.

Task

For people to win the Golden Ticket they need to know about the Golden Ticket. Simple right? RAC Arena decided that the best way to do this was to put a quick video on their social media accounts explaining how the whole thing worked.

They asked Birdhouse Director (and TV guy) Hans to host it with no script, no plan, and no restrictions.

Approach

We filmed this in around an hour on location at the Arena. The main focus was getting all the relevant information into as tight a time-frame as possible. Hans rattled off the way you can win the Golden Ticket and what the amazing prize was in his signature style.

The edit is fun and quick and perfect for social media.

Result

The response to this post has been huge! Thousands of people signed up to win the prize over November and RAC Arena couldn’t be happier. The entire process was really quick and simple and delivered lightning fast.

Now if only we had won that ticket…

Watch our latest work with the RAC Arena exploring Perth’s best brand new venues right HERE