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RAC Arena: Tips for the Kids

About

The RAC Arena is Perth’s most popular live venue for the biggest touring acts in the world! P!nk, Queen, Katy Perry, Bruce Springsteen, Bruno Mars, Coldplay, KISS, Cher, and dozens more superstar acts have all played the Arena.

But it’s not just about the shows; they encourage everyone to make it an entire night out.

RAC ARENA

 

Task

Shows for the kids are a big part of what the RAC Arena offers. That means that they also need to keep the parents happy.

The Arena needed a fun and engaging video, hosted by Birdhouse Media’s very own Hans Bruechle, to show those parents bringing their kids to a show that there are plenty of ways to make it an entire day out; all within walking distance of the venue.

 

Approach

We’ve produced branded content exactly like this for the RAC Arena before (check it out HERE). It works fantastically on social media and is incredibly share-able.

Our host Hans tagged along with some adorable young families as they all explored some entertainment options for the kids. Everything was very close to the Arena. The idea being that parents can continue the fun before or after a show. Some of the options were even free!

 

Result

Huge social media engagement!

These hosted videos regularly get some of the best performance stats online of any RAC Arena content. Parents are able to tag each other in the comments and share the video amongst themselves so the reach grows exponentially.

Plus they’re really fun to film 😀