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Up All Night Charity Walk

About

The Ronald McDonald House Charity is an incredible initiative that supports families who are caring for seriously ill children. It allows the entire family to be by the side of their child as they go through treatment or hospital care. The Up All Night walk is an amazing fundraiser that pledges money to the RMHC. Participants in both Perth, and now Busselton, walk through the night to complete a full marathon (42kms) and all proceeds go to sick kids and their families. The Perth event takes in the Swan River, Kings Park, Perry Lakes, and other iconic Western suburbs locations, while the Busselton event moves up and down the iconic coast right next to the Busselton Jetty.

Task

This is not your normal event. Not only is it quite literally run in the dark but the participants are all spread out over a large area. The fast walkers complete the course quickly while other choose to take their time and see the sun come up in the morning. Our job was to cover the entire route throughout the night and of course the finish line at dawn.

We also had to make sure to capture the various sponsor activations along the way and interview plenty of walkers.

Approach

Our crew followed the action for many hours, traveling up and down the route. Thankfully it’s a walking event (rather than a running one) so our targets were moving slower than normal. Still, it was a large area to cover and we did some serious kms with our gear.

We had our drone in the sky, our team on the ground, and lots of lolly snakes to keep us going.

The trick was to be in the right spot at the right time to ensure we always had something worth filming.

Result

Those triple-shot-macchiatos were definitely well-earned by the time the final walkers crossed the line, well after the sun had risen, but the result is a heartwarming event video that will be perfect to encourage sponsors to be involved next year.

We’ve also covered the City to Surf (with a crew of about 18 people), and while that’s a little different we feel we’re getting pretty comfortable with huge events!