Slow Motion Cupcakes
Social media content was the aim of the game here. Great Temptations needed some colourful and fun video content to help introduce their brand to the world. They asked us to come up with some ideas and we were more than happy to oblige. We decided on filming a flat lay product shoot on our studio floor, but also a series of “slow motion drops” as we’re calling them. Basically dropping cakes into the raw ingredients they’re made from. Think flour, oats, sugar, that sort of thing.
Great Temptations (and Wanderlust) are a brilliant client to work with because they’re adventurous. They let us concept ideas and follow them through and they trust us to deliver great videos.
In this example we’re dropping cupcakes into flour but we also made identical clips for their oat slices, and Go Bites energy bars. They suit the brand and fulfil a need for well-made and inoffensive social content.
Have a look at the flat lay shoot we did too!