Portfolio

Solaris Private Estate

About

Solaris Private Estate is an emerging nature-filled community in Forrestdale, just a short drive from Perth city. The developer for this estate is Cedar Woods and the marketing company behind all of their projects is Trilogy Advertising. We’ve been lucky enough to work with Trilogy on a number of their land estates but this project for Solaris was the most involved.

Task

Our job was to showcase the very best features of Solaris and the surrounding neighbourhood. Building hasn’t started yet so the developer is selling land off-the-plan. This means we didn’t have any physical homes or infrastructure to film but we still had to make it feel like a welcoming community. 

Good thing there are plenty of parks, cafes, and wide open spaces in the area.

It wasn’t just video either. Trilogy asked us to capture over 100 fully edited photographic images for them to use across all digital and physical marketing assets.

Approach

We organised a team of talent for this shoot. Two couples, one with two young children, are our “models” and bring life and a human element to the video. Working with these guys was incredibly easy and they were so patient despite the temperature on filming day being over 40 degrees! We love it when the talent is so easy to work with.

We spent a full day filming in many different locations – cafes, schools, parks, lakes, BBQ areas, with and without dogs, etc…

In the edit the focus was on the nature aspect of the estate and the welcoming atmosphere of the community. We also recorded and dropped in the voice over.

Result

Sales of land for Solaris Estate are up and the initial building is about to begin. Our video content and photographs form the basis of all marketing material for the project and we couldn’t be happier with how it turned out. The entire process working with Trilogy and our talent was headache free and completely seamless.

You can see some of our other land estate work right HERE