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State Swim: Pool Safety

About

State Swim is WA’s best known swimming school and they encourage everyone, regardless of age, to become stronger and safer swimmers.

 

Task

We created a series of videos for State Swim to use to educate people on the importance of being a strong swimmer and to advertise their special Winter offers.

 

Approach

These videos had to be friendly and informative while capturing the fun and professionalism of State Swim as a brand. We shot them on location in one of their swim schools and cut it with footage of actual swimming classes in progress.

 
 

Result

State Swim received a bump in registration numbers throughout Winter which is great for them but also means more people learned how to swim!