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The Mezz Australia Day 2019

About

The Mezz is a shopping centre in the Perth suburb of Mt Hawthorn and is operated by our client Hawaiian. It’s located very close to the centre of Perth city and over the years has attracted a crowd each Australia Day. It turns out the rooftop carpark of The Mezz is the perfect place for locals to watch the Aus Day fireworks. So this year they decided to organise an actual event for those who come to the carpark. There was local food stalls, a Wildcats basketball setup, Aperol Spritz bar, and music and entertainment for everyone.

 
 

Task

This is an event video – something we do quite a lot of. The task was to showcase this wonderful event in a way that fits in with Hawaiian’s brand values, and promotes the event for next year. It’s very family focused and wholesome.

 
 

Approach

We had two cameras roaming the event from before sundown till after the fireworks concluded. All of the sponsors and exhibitors at the event needed to be shown in the video and we put the drone in the sky to get some sweeping aerial shots. The sunset was magnificent and the crowd was friendly and happy so it was really easy to get that feel-good tone.

 
 

Result

The resulting video is one that has been shared online to great effect by both Hawaiian and the locals of Mt Hawthorn. As this was the very first actual curated event on the rooftop carpark nobody was sure how it would go. But seeing the attendance and having this video ensures that next year will be bigger and better!

See some more of our event video work HERE