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WA Day Festival 2017

About

Celebrate WA is a not-for-profit organisation responsible for promoting and organising the annual WA Day celebrations; promoting excellence and achievement by Western Australians in all fields of endeavour; and encouraging pride in all things Western Australian. They are sponsored by the Government of Western Australia, BHP and Lotterywest.

 
 

Task

Celebrate WA approached Birdhouse Media to coordinate and produce an event for the massive WA Day festival at Perth’s Elizabeth Quay. The video production would need to encourage members of the public to nominate people for the West Australian of the Year awards. The cinematic opening video piece was to be shown at the beginning of the awards ceremony on a 40 foot screen with the individual videos being created for each nominee of the award. Birdhouse Media was also requested to cover the entire event as well as cover the commercial television campaign for the WA Day long weekend events.

 
 

Approach

Given the huge scope of works, Birdhouse Media spend months working with the Celebrate WA team in the planning, scripting, voicing, and ultimately shooting every bit of content needed for the various events over the WA Day long weekend. Studio time was dedicated to over 30 award nominees, while a creative concept for the cinematic opening awards night video was developed using a poem written and performed by our Birdhouse director Hans.

Birdhouse Media created the television commercial that was played across all commercial networks on West Australian TV – featuring another script written and performed by Hans.

The awards night event and WA Day festival at Elizabeth Quay also required a multi-person camera crew to ensure everything ran smoothly which of course it did!

 
 

Result

There was an overwhelming response to each video which received over 5,000 YouTube views, hundreds of thousands of TV views and resulted in more award nominations than ever before.