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Westin Hotel: Rachel Finch

About

The Westin Hotel Perth is the newest 5 star Hotel in the CBD and they do everything at the very top level. The Marriott Hotel Group owns the Westin and its location in Hibernian Place in Perth is simply stunning. They offer in-room workouts through their entertainment package as part of their services. Rachel Finch is the brand ambassador for their fitness program. She is an Aussie workout and lifestyle queen with a huge online following.

Find out more about the Westin HERE

Task

Rachel Finch is an extremely popular fitness inspo identity online. Her workoutsblogs, and fashion line are followed by hundreds of thousands of people all around the world.

The Westin invited Rachel to run a group fitness class for VIPs in their courtyard. We were asked to film it and create some social media video content from it. Peach & Pineapple were the group that marketed and planned the event.

Approach

Most of this video is shot in 100 frames per second off a gimbal stabiliser to allow us to slow the footage down and get smooth tracking shots. The vibe is energetic and fun. More than anything this is a branding exercise. We also had to capture the surroundings and showcase the Westin’s location.

One of the most difficult parts of filming this was getting in between the participants without copping an elbow to the head!

Result

The Westin were very happy with this video and it was able to leverage off Rachel’s fan base to give them a coverage boost.

This short and engaging video brands the Westin as aligned with Rachel’s values and image. To hold an event like this and not publicise it would have been a waste of an opportunity and a lot of companies are starting to recognise this.

We do short event captures like this a lot. Check out some more right HERE