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Youth Focus - M8D8 2023

About

M8D8 is a special day run by Youth Focus that targets the young men living in the Peel Region of Western Australia. Encouraging those to talk to one another, listen, share, and work through complex thoughts & emotions.

Task

We were tasked with gaining some insight from local young men in the Peel Region on what their idea of ‘mateship’ meant to them, and how they could help each other in times of need. 

When filming a video about mental health and the importance of checking in on your mates, it’s crucial to approach the subject matter with sensitivity and empathy. By aiming to break down the stigma surrounding mental health and encourage viewers to have open and honest conversations with their friends about their well-being, we needed to conduct interviews with a wide range of people to accurately represent the experiences of young men in the Peel Region. 

To achieve this, we collaborated closely with Youth Focus to ensure that the messaging is accurate and effective. Ultimately, the goal of the video should be to promote understanding and compassion towards those struggling with mental health and encourage viewers to reach out to their friends and offer support. 

Approach

The shoot took place over several locations such as Pinjarra Senior High School, Alcoa’s Oakley facility, and the Pinjarra Football Club. 

Our approach to this project was to be as flexible as we could, as we knew a lot of the b-roll was going to have to be done on the fly. We chose to use a 2 camera handheld setup to capture the most of the footy practice as it was easy to weave in and out of the drills. It was a blast trying to keep up with all of the action on the day!

We didn’t think drone footage would be appropriate for this video, as we wanted to position all of our vision from a very grounded and personal perspective given the messaging. We’re incredibly pleased with the footage, and happy to see it being used across the M8D8 2023 campaign.

Result

The end result is everything we could have hoped for as we are incredibly passionate about the message of M8D8. We believe the video effectively conveys the importance of breaking down the stigma surrounding mental health issues, and encourages mates to have open and honest conversations with each other about their well-being. Checking in on your mates is vital for maintaining strong friendships, and we are proud to have played a part in this years campaign.

If you’d like to check out some other projects that we’ve completed for Youth Focus, click HERE.