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What You Need to Know When Preparing for Videography

So, you’ve decided to dip your toes into the world of videography. Congratulations! But before you jump right in, there are a few things you need to know.

Whether you’re a newbie videographer or a seasoned professional, proper preparation is key to achieving the best results. From understanding the purpose and goals of your video to assembling the right equipment and crew, several factors can make or break your videography project.

In this article, we will explore these essential elements and provide you with valuable insights to ensure your journey into videography is a successful one. So, let’s get started and uncover what it takes to create captivating visuals that leave a lasting impact.

Choosing Your Video Production Team

When choosing your video production team, it’s essential to find a group of skilled professional videographers who can bring your vision to life. A video production company or agency with expertise in videography and photography will be able to capture and convey your message effectively with the video camera. Look for a team that has experience in producing high-quality videos for various platforms, such as social media or commercial television campaigns.

These professionals should be able to understand your business and goals, ensuring that the final product aligns with your brand identity. If they don’t ask about your brand or your vision for your project then that may be a red flag.

Consider the portfolio of the video production team to get a sense of their style and capabilities. Look for examples of their previous work to see if their aesthetic matches what you have in mind. Additionally, ensure that the team is equipped with the necessary equipment and technology to produce videos of the highest quality. When in doubt, ask them what gear they use!

Communication is key when working with a video production team. Make sure that they’re responsive and proactive in understanding your needs. A reliable and efficient team will deliver your video on time and within budget.

Pre-production is key to success

For a great video, it’s crucial to get the pre-production right. This is the all-important planning stage before you even turn on the cameras, so before hitting the record button, there are a few key things you’ve got to sort out first.

  1. Start with clear goals and know your audience. What’s your key message, and who are you speaking to? What platform(s) will you be showing your videos on? This sharp focus will make your video more impactful.

  2. Plan your shoot meticulously. Pick your location, line up props, and prep your equipment. A shot list or storyboard is also important – it’s your roadmap to capture every essential scene efficiently.

  3. Have a script or a shooting outline ready. It’s your blueprint for conveying your message clearly. If there are lines of dialogue then make sure you rehearse to ensure a confident, smooth delivery.

  4. Pay attention to the technical details. Good lighting and sound are non-negotiable for quality footage. Test your gear beforehand to sidestep any hiccups during the shoot (and make sure the batteries are charged!)

Developing a compelling storyline

Develop a compelling storyline by immersing your viewers in a captivating narrative that keeps them hooked from beginning to end. A strong storyline is vital to engaging your audience and ensuring that your cinematic videography stands out. And remember that the first 5-10 seconds are the most important so get their attention early.

Start by brainstorming ideas and concepts that are innovative and unique. Consider what message or emotion you want to convey and how you can do so in a way that grabs attention.

Your storyline should have a clear structure and progression, with a beginning, middle, and end. Use foreshadowing, suspense, and plot twists to keep your viewers engaged, even with shorter social media posts.

Additionally, incorporate visual storytelling elements that enhance the narrative, such as symbolism, imagery, and colour palette. 

Don’t be afraid to take risks and push boundaries to create a storyline that’s fresh and unexpected.

Executing the Videography

Once you have developed a compelling storyline, it’s time to bring your videography to life through the actual filming. This is where your creativity and technical skills will shine.

Start by gathering essential gear like cameras, mics, and lights. Ensure they work well for a smooth experience. Then, find the perfect filming locations. Think about the light and ambient sound, plan your shots, and film to your set schedule.

While filming, focus on clear framing and good composition to make your video pop. Good sound matters too, so use good mics and don’t forget to monitor the audio through headphones. Keep your team and any actors informed and aligned with clear instructions.

In editing, use professional software to cut out extras, add smooth transitions, add graphics, and bring in music or sound effects for extra impact. Finally, pick the right format for where you’ll share your video, like social media or a website. Let your creativity and skills shine through every step

Finalising Your Video

Post-production is not just editing. It’s an art form that turns raw footage into a polished, professional video that resonates with your audience. Don’t underestimate the importance of a good edit. Great footage can be ruined by a poor edit.

Post-production is where your vision comes alive. You start by importing footage into your editing software and shaping your narrative through skilful cuts, arrangements, and engaging transitions. Next, colour grading infuses mood and style, transforming the visual appeal. The real magic happens with the addition of music and sound effects, meticulously chosen and placed to amplify your video’s impact. Every move in post-production is a deliberate stride towards unparalleled visual storytelling, ensuring your message is not just seen but profoundly experienced.

As you embark on your videography journey, remember that the world of videography is full of endless possibilities, so get creative. Great videography allows you to tell stories and convey emotions through visuals and sound and your audience is watching.


Ready to make your mark? Let’s join forces to craft videos that aren’t just watched, but remembered. Reach out to Birdhouse Media today, and let’s start this creative journey together. Your story deserves to be told – let us be the ones to tell it!